Brand Touchpoints for Today’s Competitive Market

a cheat sheet to help you stay in front of your clients

  1. Sotheby’s
    1. Online Auction Calendar
    2. Interiors/Furnishings
    3. Automotive
    4. Sotheby’s Wine
    5. Sotheby’s Diamonds
    6. Sell with Sotheby’s
    7. Sotheby’s Talks
    8. Sotheby’s Magazine
  2. Sotheby’s International Realty
    1. Reside Magazine
    2. Curate
    3. YouTube Channel
    4. Apple TV App
    5. SIR Blog
    6. Home History Book
    7. Luxury Outlook Report
    8. Explore Real Estate
      1. Destinations
      2. Lifestyles

 


 

Competing and Launching Listings Cheat Sheet

A cheat sheet aggregating systems, support and materials to help you prepare and differentiate.

WINNING THE LISTING

Pre-Listing Consultation

Pre-Listing Emails (Presentation from Thomas)

Biography Buffed and Printed (or PDF ready)

Biography Video

Systematic Marketing Plan Ready to Present in Pre-Listing
or Listing Presentation

Listing Consultation

Proprietary Syndication Demonstrations

Testimonials Organized and Printed (or PDF ready)

Pricing Strategy

  • Email Follow Up (Remember Thomas’ Examples)
  • Cloud CMA

AFTER YOU WIN THE LISTING… KEEP WINNING WITH THE CLIENT

What to Expect + Going Live Timeline

Communicate
Weekly update email in active pipe

Showing Feedback, Marketing Updates

Syndication Highlights
ListTrac Report Emailed to You or on demand at access.sir.com